Hello, I’m Serena!
Product Designer crafting clear, concise user-focused experiences with a sprinkle of playful visuals.
My Design Principles
More Than A User
Understanding who is using my designs, what their needs are, and how I can personalize each experience to best it can be is one of my highest priorities
All in the Details
Details are meticulously crafted to reflect the brand. Spacing, typography, color, and consistency are important to delivering a harmonious design
A Little Bit of Whimsy
A little bit of fun in design is a goal I strive for. Interconnected concepts or small details (like a little smile) create those little aha moments that build a more pleasant and memorable user experience
Projects
Take a look at my most recent responsive designs!
Hands & Hearth - Restaurant Branding (Irish Pub)